You thrive in a fast-paced, cutting-edge environment, and are all about the team. You truly want to make an impact, and best of all, you have strong downstream and medical device experience.

Product Marketing Manager Job # 051-14
Location: Westford, MA

Job Purpose:

Develop marketing strategies and execute tactics for domestic markets (and international markets in conjunction with Global Market Managers) to meet corporate sales objectives for one (or more) of Cynosure’s flagship aesthetic workstations.

Key Results Area:

  • Drive the development of all downstream hard copy and internet marketing collateral – ads, literature, technical papers, videos, email blasts, website content
  • Prepare extensive launch packages for effective promotion of new products
  • Develop, implement, monitor and evaluate sales and promotional programs to determine their success
  • Drive acquisition of competitor product knowledge and effectively communicate through our sales force a through understanding of how to position Cynosure against competitors
  • Serve as product trainer for global sales force
  • Interface with global sales teams, R & D, Engineering and other departments to serve as Product Marketing representative on upstream Project Management teams for both new products and enhancement to sustaining products.
  • Work directly with key customers/luminaries to cultivate relationships within the medical community and monitor clinical sites/clinical research to help obtain data, and cultivate relationships in order to achieve product goals
  • Identify trends throughout the medical marketplace, especially, but not limited to laser
  • Identify existing market demand and explore and develop new way to create demand through sales lead generation.
  • Other duties and responsibilities as directed by supervisor
  • Approximately 30% travel is required

Critical Competencies:

  • Develop and manage content and collateral including sales tools, presentations, collateral material, KOL relationships and competitive write-ups
  • Provide direction for sales training

Desired Skills and Experience

Functional Expertise:

  • Must have working knowledge of Microsoft Office including word processing, spreadsheets, presentations and graphics

Behavioral and Interpersonal:

  • Strong understanding of sales
  • Demonstrates good judgment
  • Effective written and verbal communication skills including the ability to effectively convey information to a wide variety of internal and external audiences
  • Professional demeanor with actions performed at the highest level of honesty and integrity
  • Able to perform job functions within a group setting or as an individual contributor

Supervisory Responsibility:

  • No direct reports, must be able to influence team members in other functional areas to achieve job results

Sphere of Influence:

  • Interacts with multiple functions of the company, luminaries, and customers both internal and external
  • Establish effective relationships and credibility with Sales, Clinical, R&D, Operations and Engineering groups

Education and Experience Requirements:

Minimum Level of Education:

  • BS or BA in marketing or related field with 4+ years of experience in product marketing. Combination of sales and
    marketing experience will be considered
  • Experience in Medical Device marketing is required. Aesthetic product marketing experience is a plus.

Physical Requirements/ADA:

  • May require lifting/pushing of laser machines at tradeshows/workshops/customer sites
  • Requires use of automobile for customer visits
  • Requires occasional presence in OR (appropriate vaccinations required) and possible handling of chemical waste
  • May require standing for prolonged period of time (up to 8 hours) at tradeshows

If interested, please apply here